Address: 5022 Douglas Ave., Racine, WI 53402
Website: www.wisconproducts.com
Year Founded: 1945
Product or Service offered: Precision machined components
Projected 2013 Revenue: $10.5 million
President and CEO: Torben Christensen
Target Clientele: Automotive, mobile hydraulic, renewable energy, oil and gas, off highway
Business organization memberships: RAMAC, TEC
What has fueled your company’s growth?: “Diverse clientele, aggressively diverse market base and strategically targeted sales.”
What is the biggest obstacle to your company’s growth?: “Skilled labor and insurance costs.”
Do you plan any changes in your company in the upcoming months?: “Finishing an addition, and adding a new state-of-the-art manufacturing center.”
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?: “The Johnson family. (Helen and Fisk) This fifth generation family company is wildly successful, however they never stop giving back to their roots and community. Good or bad years. This is true leadership, and I strive everyday to be more like them.”
What is the outlook for the business conditions of your industry over the next several months?: “Manufacturing is in growth economy right now, and anyone out in the forefront of technology is going to be in a position to capture market share.”
What is your company’s most important growth strategy right now?: “Aggressively investing in state of the art equipment and processes.”
