Home Industries Real Estate Who Really Owns It: 600 EAST

Who Really Owns It: 600 EAST

By
Hunter Turpin
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Well known for its three-story tall mural of Milwaukee Bucks star Giannis Antetokounmpo, the building at 600 E. Wisconsin Ave. has become a downtown Milwaukee landmark. Officially called 600 EAST, it was built in 1913 and was once home to Spencerian College. The building is now owned by local marketing and advertising executive Dan Nelson

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Hunter Turpin
Hunter covers commercial and residential real estate for BizTimes. He previously wrote for the Waukesha Freeman and Milwaukee Journal Sentinel. A graduate of UW-Milwaukee, with a degree in journalism and urban studies, he was news editor of the UWM Post. He has received awards from the Milwaukee Press Club and Wisconsin Newspaper Association. Hunter likes cooking, gardening and 2000s girly pop.
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Well known for its three-story tall mural of Milwaukee Bucks star Giannis Antetokounmpo, the building at 600 E. Wisconsin Ave. has become a downtown Milwaukee landmark. Officially called 600 EAST, it was built in 1913 and was once home to Spencerian College. The building is now owned by local marketing and advertising executive Dan Nelson Jr., president and CEO of Nelson Schmidt Inc., which is based in the building. He transformed the building from a class C commercial building into a blend of office and retail uses, including a first-floor cafe and coworking space, offices on the second and third floors and the Antetokounmpo mural, painted in 2022, that some consider a must-see Milwaukee attraction. Address: 600 E. Wisconsin Ave., Milwaukee Owner: East Wisconsin Avenue Owners Association LLC Assessed: $2.2 million

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