Wheaties recently unveiled two limited edition boxes honoring Packer quarterback Aaron Rodgers and linebacker Clay Matthews.
The company said Rodgers’ and Matthews’ leadership and performance cemented their "Breakfast of Champions" honors on Wheaties and Wheaties FUEL boxes.
"Both Aaron Rodgers and Clay Matthews exemplify what Wheaties champions are — leaders on the field and in their communities," said Betsy Frost, Wheaties marketing manager. "Wheaties has fueled champions for more than 85 years – not only through whole grain, but also by inspiring athletes. It’s an honor to add Aaron and Clay to our Wheaties family."
In a statement, Rodgers says it’s a privilege and honor to be selected and it’s something he never imagined as a child.
"Having Aaron and Clay represent our hard-working team on the front of these iconic boxes is an honor. They inspire their teammates and fans everyday, and are deserving of this moment," said Mark Murphy, Packers president and chief executive officer.
"It is a privilege for me to be selected to participate in the Wheaties program and to be presented on the box is something I never imagined as a child," said Rodgers. "It is certainly a tremendous honor."
Matthews said, "I am truly honored to be one of the players selected to represent the Green Bay Packers on the Wheaties legendary boxes. Last season was a very special year for our team and I consider it a great privilege to play for a top-notch organization with such amazing teammates and great coaches. We are grateful to be featured on the Wheaties box and look forward to trying to do it again this upcoming season."
The two boxes will be sold only in Wisconsin within a month.
