Home Industries Retail Visual Comfort & Co. designer lighting store planned for Third Ward

Visual Comfort & Co. designer lighting store planned for Third Ward

The Mercantile Building at 318 N. Water St. in Milwaukee's Historic Third Ward. Image from Google.

Houston-based Visual Comfort & Co. plans to open a designer lighting store in a 4,535-square-foot space at 318 N. Water St. in Milwaukee’s Historic Third Ward, according to information submitted to the city.

The store would be located in The Mercantile Building, next to a Lululemon store.

Visual Comfort & Co. currently has 36 store locations in the United States and one in London. Ten additional U.S. store locations are planned to open soon, according to the company’s website.

Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan, a member of the Muskego Athletic Association board of directors and commissioner of the MAA's high school rec baseball league.
Houston-based Visual Comfort & Co. plans to open a designer lighting store in a 4,535-square-foot space at 318 N. Water St. in Milwaukee's Historic Third Ward, according to information submitted to the city. The store would be located in The Mercantile Building, next to a Lululemon store. Visual Comfort & Co. currently has 36 store locations in the United States and one in London. Ten additional U.S. store locations are planned to open soon, according to the company's website.

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