Home Industries Retail Verlo Mattress franchisees to add 24 new locations in national expansion

Verlo Mattress franchisees to add 24 new locations in national expansion

By
Andrew Weiland
-
Image from Verlo Mattress Facebook page.

Milwaukee-based Verlo Mattress announced that it has signed three new development plans with franchisees who plan to open 24 new store locations nationwide. The deals include the addition of six Verlo Mattress stores for Denver, Colorado and Phoenix, Arizona, five locations in Dallas, Texas, three locations planned for Houston, Texas, and two locations to be

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Andrew Weiland
Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan, a member of the Muskego Athletic Association board of directors and commissioner of the MAA's high school rec baseball league.
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Milwaukee-based Verlo Mattress announced that it has signed three new development plans with franchisees who plan to open 24 new store locations nationwide. The deals include the addition of six Verlo Mattress stores for Denver, Colorado and Phoenix, Arizona, five locations in Dallas, Texas, three locations planned for Houston, Texas, and two locations to be opened in Boise, Idaho and Raleigh, North Carolina. Founded in 1958, Verlo Mattress currently has 32 stores in 6 states. Verlo has also recently awarded other new territories to expand throughout the country. In 2023 so far, Verlo Mattress has awarded territories in Charlotte, North Carolina; Miami, Florida; Noblesville, Indiana; West Chicago, Illinois and Bentonville, Arkansas. "We are thrilled by our continued growth and we hope to continue to serve more areas throughout the nation," said Dirk Stallmann, president of Verlo Mattress. Verlo Mattress is owned by Milwaukee-based Marcus Investments.

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