Twitter

“The messaging system we didn’t know we needed until we had it.”

~ Twitter co-founder Biz Stone

Headquarters: San Francisco, Calif.

Founded: 2006

CEO: Evan Williams

Original Founders: Jack Dorsey, Biz Stone and Evan Williams

Membership: No count on specific user number, but 60 percent of usage is international

Company employees: 27

Twitter-Tips from Milwaukee Twitter guru Al Krueger, founder of Comet Branding:

  • When picking a Twitter “handle,” use your real name or brand name instead of a concocted screen name. An easy to find and recall name can increase your number of followers and level of interaction.
  • Fully utilize the Twitter biography space. The more complete your bio is the more likely people will be to follow you and interact. A blank bio is a no-no.
  • Upload a photo. People like having a face to look at along with a name.
  • People like connecting with other people – so be yourself, be real and be authentic.
  • Listen before you tweet – take some time to get an idea of what people are talking about and how.
  • Use Twitter tools to enhance your user experience:
  • Search.Twitter.com: a keyword search tool for finding who is tweeting about subjects of interest to you.
  • Twellow.com: Yellow pages for Twitter. Find the people you want to connect with based on bio information, location and business categories.
  • Tweetdeck.com can help you organize your Twitter page into categories, which allows for easier management.
  • Use a URL shortening tool: A great aspect of Twitter is sharing URLs. However, 140 characters gets used up pretty quickly. Use a URL shortener like budurl.com. This tool also lets you track click-throughs, referrers and other useful ROI stats in real-time.
  • Share photos on Twitter: use a tool like Twitpic.com to include photos in your tweets and make sure to include descriptions as an added bonus. Share photos of events, products and other interesting happenings.
  • For a businessperson using Twitter, it’s good to tweet about business, but sprinkle in a little personal stuff too. It helps humanize you and your brand.
  • If you like what someone else’s tweets, share them with other people by “re-tweeting” them.
  • Don’t be “salesy” or too “self-promoty” – people on Twitter don’t respond well to the hard sell and are interested in what you say as long as you don’t brag about how great you are too much.
 

"The messaging system we didn't know we needed until we had it."

~ Twitter co-founder Biz Stone

Headquarters: San Francisco, Calif.

Founded: 2006

CEO: Evan Williams

Original Founders: Jack Dorsey, Biz Stone and Evan Williams

Membership: No count on specific user number, but 60 percent of usage is international

Company employees: 27


Twitter-Tips from Milwaukee Twitter guru Al Krueger, founder of Comet Branding:

 

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