The Tri-Adathon venture between Elm Grove-based Clear Verve Marketing and Milwaukee firms Catral Doyle Creative and the Welke Group recently presented 32 area nonprofit organizations with pro-bono marketing services as part of its 24-hour nonstop creative work marathon.
“The event was a huge success,” said Christina Steder, president of Clear Verve Marketing. “The general reaction was that the organizations were all really excited about the work that they got.”
The services provided included marketing and communications planning, public relations programs, website design, radio spot creation, graphic design and media planning.
According to Steder, the creative teams worked longer this year because the projects they took on were more extensive, but overall they were happy with the work that was produced.
“It was definitely worth it and I definitely think we want to do it again next year,” she said. “We didn’t just give them impractical solutions they didn’t have the resources to implement, we gave them useful work and useful ideas that fit within their budget plans.”
Tri-Adathon worked closely with local vendors who donated on air time, printing services and other amenities to the selected organizations, she said.
Tri-Adathon received 115 requests for work from nonprofit organizations in the community; more than double what they received last year, Stedar said.
Nonprofit organizations were able to submit an application for pro-bono work through the Tri-Adathon website until early January. Organizations were selected based on need and the skills of the marketing companies involved, Steder said.
BizTimes Nonprofit Weekly will highlight the organizations selected and the work they received over the next few weeks. Make a Wish Foundation of Wisconsin got involved in the Tri-Adathon effort to involve others in the Make-A-Wish mission to help communicate how the organization can help every medically-eligible child, said Forrest Doolan, public relations manager for the organization. As part of the effort, Catral Doyle created a communication package including a folder, case studies, templates and a brochure for Make-A-Wish Foundation of Wisconsin.
According to Doolan, the Tri-Adathon services the Foundation received will be used to reach out to the medical community for referrals, potential volunteers and potential donors throughout the state.
Nonprofit Name: Make-A-Wish Foundation of Wisconsin
Nonprofit Address: 13195 W. Hampton Ave., Butler, WI 53007
Website: www.wisconsin.wish.org , www.facebook.com/wisconsinwish
Leadership:
- Patti Gorsky, President & CEO
- Anthony Fuerst, Chairman of the Board
- David Peterson, Vice Chair
- Ellen Stark, V.P. Fundraising
- Charles Palmer, V.P. Legal
- Ellen Seifert, V.P. Wish Granting
- Brenda Brandt, Treasurer
- Patrick Hevrdejs, Secretary
- Brian Trexell, Past Chair
Mission: Make-A-Wish Foundation of Wisconsin grants the wishes of children with life-threatening medical conditions to enrich the human experience
with hope, strength and joy.
Annual Volunteer/Fundraising Event:
- Host Night, March 31, 2011
- Walk & Run for Wishes, August 27, 2011
What makes your organization unique?: Make-A-Wish Foundation of Wisconsin is one of 64 chapters across the country and is part of the largest wish-granting organization in the world. The Foundation has granted more than 4,000 wishes since its inception in 1984. Last year, 318 children received their one true wish and currently there are more than 230 wishes in progress. Make-A-Wish Foundation is a completely privately funded nonprofit organization with more than 500 volunteers statewide. 81percent of all funds raised goes directly to granting wishes.
Is your organization in search of board members? At the current time the Foundation is not looking; however, the Foundation is always open to new volunteers.
How can business people/the community help your organization?: There are many ways the community can be a part of the Make-A-Wish mission, including participating in Foundation fundraisers, holding their own fundraisers, volunteering, donating funds, giving in-kind products and services for wishes and fundraisers and sharing the Make-A-Wish mission with others in their circle of influence.
