In the business world, virtual platforms such as blogging, commenting, tagging, emailing, texting and video chatting have all become normal channels of communication. Executives who have yet to embrace the new forms of communication risk leaving opportunities behind.
In her book, “The Virtual Executive,” author Debra Benton says digital communication isn’t the way of the future – it’s the way of now. She urges executives to learn the tools to navigate webinars and videoconferencing and social media outlets such as LinkedIn, Facebook, and Twitter in order to build their personal brand and to “stay relevant in a sea of competition.”
By delivering a powerful message on a variety of platforms, Benton said, executives can expect to build trust with their colleagues and clients and achieve more than ever, with less effort and less cost.
The book is available for $20 on www.800ceoread.com.
