Glendale-based Sprecher Brewing Co. on Wednesday will unveil its second traveling beer garden.
The “Traveling Beer Garden” concept was introduced by Sprecher and Milwaukee County Parks in May, and the first beer garden, a converted fire truck, visited six different county parks in July and August for two weeks.
The second mobile beer garden, also a repurposed fire truck, will visit the Milwaukee Rally at Wisconsin Harley Davidson in Oconomowoc from Aug. 28-31.
The Milwaukee Rally will include two stages of live music and several special events for both riders and non-riders.
An ambulance has also been converted into a concession stand, to travel with the beer garden. It will serve pizzas, large pretzels, Sprecher popcorn, root beer-flavored popcorn, gourmet sodas, ice cream and floats.
“We couldn’t ask for a better venue to debut our second traveling beer garden,” said Jeff Hamilton, president of the craft brewery. “Harley Davidson has always been a sign of Milwaukee-based ingenuity; Sprecher Brewery has too. We’re proud to be affiliated with such a strong local brand. I also want people to know that we’re serving not just a wide variety of our beer and our malternatives, but many of our gourmet sodas and floats as well. For those who don’t want alcohol, we’ve got some awesome options.”
