Sprawlville is Waukesha County’s future

Organizations:

A friend whom we hadn’t seen in a while suggested we come to Fort Atkinson for a visit, so we decided to drive the “back way,” using Highway 18 from Milwaukee, to both enjoy the scenery and avoid the demoralizing sprawl corridor that runs west from Milwaukee on Interstate 94 to Johnson Creek.

So we picked up Highway 18 at Brookfield, worked our way through the city of Waukesha, and headed west toward Jefferson County.

It’s my duty to report that like its interstate big sister a few miles north, the two-lane blacktop of Highway 18 through Waukesha County is now just another road to Sprawlville.

- Advertisement -

What you can’t miss upon leaving the Waukesha city limits are subdivisions, some incomplete, but changing the landscape nonetheless.

There were still barns and cornfields along Highway 18, but these vestiges of Waukesha’s rural past are getting more difficult to successfully farm, I’m told by county residents, because the once-contiguous farmland has been bisected and chopped by subdivision streets and big-lot driveways.

A billboard on one available parcel north of the highway on the way to Jefferson County offers 209 acres for sale.

- Advertisement -

That’s a hefty parcel. With lots and houses routinely in the $500,000-and-up range, 209 acres is worth more than $100 million when built up.

And build they will.

A few months ago, Waukesha County Executive Dan Vrakas said in a Milwaukee radio interview (and confirmed in an e-mail he sent me) that he expects the population of Waukesha County to hit 520,000 “someday.”

In 2000, the Waukesha County population was 361,000, according to the Census Bureau.

And even with all those subdivisions popping up on roads that run north, south, east and west across Waukesha County, you wonder: Where are they going to put all those people?

Multifamily housing might make sense, don’t you think? Multi-units, with fewer acres of lawn watering and fertilizing per resident, could take some pressure off the land and the water table, too.

That’s not in the cards for Waukesha County.

Many suburbs prohibit apartment buildings, and communities have used their zoning powers to discourage people with low to moderate incomes from putting down roots altogether by mandating that houses of the single-family variety be built on large (read: expensive) lots.

And don’t look to regional planners to bring housing sanity or diversity to Sprawlville.

The Southeastern Wisconsin Regional Planning Commission, of which Waukesha County is a member, and which bought an office in the heart of western Waukesha County’s sprawl zone, hasn’t written a housing plan for its seven-county region since 1975.

Which leaves action to the locals, a not altogether bad outcome in a democracy. The good folks in Fort Atkinson, aware of approaching, encroaching sprawl, fought to block a Wal-Mart in their community and another in the neighboring city of Jefferson to give both cities walkable, traditional downtowns a better chance to survive.

Which helped us enjoy our day in Fort Atkinson.

After dinner, we walked from our friend’s house near the downtown to get dessert at the Cafe Carpe, an eclectic, welcoming tavern, restaurant and music club on the Rock River.

Sated, relaxed, we returned to Milwaukee, getting on I-94 far enough west to take a look at Pabst Farms, where a small city is being built on 1,600 acres of former Waukesha County farmland that will have nothing in common with its former identity except a name.

James Rowen is a writer, a former reporter and a former mayoral staffer in both Madison and Milwaukee.

Sign up for the BizTimes email newsletter

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

What's New

BizPeople

Sponsored Content

BIZEXPO | EARLY BIRD PRICING | REGISTER BY MAY 1ST AND SAVE

Stay up-to-date with our free email newsletter

Keep up with the issues, companies and people that matter most to business in the Milwaukee metro area.

By subscribing you agree to our privacy policy.

No, thank you.
BizTimes Milwaukee