BizTimes Milwaukee used social media web site to collect these anecdotal success stories about social media.
“I use social media to help get my clients’ points of views out directly to communities. I also use social media to remind people I’m here, what I’m thinking and what I’m doing professionally. I’ve won a lot of new business from social media outlets.”
— Pam Kassner, owner of Milwaukee-based Super Pear Strategies, LLC.
“We use LinkedIn every business day to do searches, reference or background on possible staff members. We do marketing of our firm in the groups sections, and we even use LinkedIn rather then Google for ad placement. We use it for proposals and prospect needs, but mostly I know I personally use it for reviews on companies and people.”
— Chris Carter, chief executive officer of Milwaukee-based CCI.
“I found my current job at Primum Marketing Communications through LinkedIn. That’s one way that businesses are using social media outlets. We also use Twitter to promote events at Primum and for our clients.”
— Karren Jeske, director of public relations at Milwaukee-based Primum Marketing and Communications.
“We are just starting to use it, but we use it to blast jobs to our candidate pool. It is a very neat way to get networked with candidates quickly!”
— Jesse Daily, partner at Thiensville-based Core Consulting LLC.
“I have had many successes with social media as a marketing outlet. I use LinkedIn, Spoke, Twitter, Facebook, MySpace and even You Tube for marketing and advertising purposes. With options for a group and a page within Facebook, upcoming events, press releases and websites are easily placed in front of the right audience. Since I have approached Facebook primarily from a business perspective, I have been able to gather a large collection of ‘friends’ that I may only vaguely know who have received our information directly as well as passed it on to others they know.”
— Nathaniel Bauer of Franklin-based Big Bang LLC.
“We started the Positive Breakthroughs group on LinkedIn to highlight and discuss upbeat regional business news as a counter to the negative stories that seem to dominate most media. Positive Breakthroughs clearly struck a chord and has grown rapidly to include members from all facets of the business community. In addition to providing a platform for uplifting conversations among members, the group has built recognition for our agency as a firm dedicated to helping companies take positive steps to overcome current economic conditions.”
—Theresa Reagan, director of strategic relationships at Milwaukee-based Scheibel Halaska Inc.
