Social media is such a widespread networking tool that it is beginning to change the way businesses operate today.
Dion Hinchliffe and Peter Kim, authors of “Social Business By Design: Transformative Social Media Strategies for the Connected Company” have written an overview on how to reform an organization into a “social business” in today’s connected world.
Part one of three discusses the advantages of incorporating social media to the way we work to create a “social business.” It explains how and why high-profile companies such as Bloomberg, HBO, Ford and more have implemented social business strategies.
Part two discusses various social businesses techniques such as social media marketing, social product development, and workforce development through social media.
The book can be bought on 800CEOREAD.com for $17.37 or Amazon.com.
