Chanhassen, Minn.-based Snap Fitness Inc. continues to expand in the Milwaukee area. Since it entered the Milwaukee area market in 2005, Snap Fitness franchisees have opened 43 locations in the area. An additional 9 are in various stages of development.
Snap Fitness health clubs typically occupy 2,500 to 3,500 square feet of space, often in strip malls.
The company believes that the Milwaukee area could eventually support 70 to 80 Snap Fitness locations, said Patrick Strait, marketing communications manager. The company will keep adding more locations in the area as long as good franchisees are interested, and as long as they are not cannibalizing existing locations, Strait said.
“Milwaukee is probably one of the most successful areas we have right now,” he said.
Snap Fitness has a total of 1,900 locations in the U.S., Canada, India and Mexico, and plans to expand soon to Australia and New Zealand.
The chain specializes in providing affordable memberships with quality exercise equipment, available to members 24 hours a day, in a small setting without major amenities such as a swimming pool, racquet ball courts, or day care.
“Our members are looking to get in, get their workout done and get out,” Strait said.
