The area’s second Sierra store will open its doors in Brookfield on Saturday. The Framingham, Massachusetts-based discount retailer sells outdoor and active clothing, footwear and gear. It first entered the Wisconsin market as Sierra Trading Post in 2017 with its Delafield store at the former Sports Authority building. Sierra’s Brookfield location occupies a 18,626-square-foot retail space at … Continue reading Outdoor retail chain Sierra opening in Brookfield this weekend