The annual Summerfest Tech Pitch Competition at Potawatomi Hotel Casino in downtown Milwaukee recently convened eight finalists that pitched their startups to win a portion of the event’s $50,000 cash prize.
Sponsored by Molson Coors, in partnership with Milwaukee World Festival Inc. and Young Enterprising Society, the event highlighted a shared commitment to supporting emerging tech, innovation and entrepreneurship.
Chicago-based REACH Pathways won the top prize, taking home $20,000. Milwaukee-based Roddy Medical secured the second-place prize of $10,000, while Chicago-based Liff Happens won a $5,000 award for third place. Roddy Medical also received an additional $5,000 as the “Hometown Winner,” an award that celebrates Milwaukee’s status as a global tech hub. The remaining five startups were each awarded $2,000.
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- Benji Friedl of Liff Happens, Jeff Beckham of REACH Pathways, and Pat Deno and Kyle Jansson, both of RoddyMedical. Credit: Summerfest Tech
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- (left to right) Steph Crosley of the Young Enterprising Society, Kyle Jansson and Pat Deno, both RoddyMedical; Ashton Keys of Athlytic, Austin Kreinz of Atomix Logistics, Jeff Beckham of REACH Pathways, Jonah Turner of Molson Coors, Aichelle White of MuSample, Bill Allen of Econofi, Benji Friedl of Liff Happens, Laura Markz of Lotza and Khalif El-Amin of the Young Enterprising Society. Credit: Summerfest Tech
