Home Ideas See photos of the 2024 BizExpo

See photos of the 2024 BizExpo

Scott Wozniak was the keynote speaker at BizExpo.

Hundreds of business leaders from across southeastern Wisconsin gathered once again for BizTimes Media’s annual BizExpo, held Wednesday at the Brookfield Conference Center.

Now in its 18th year, the daylong business-to-business education and networking event  was headlined by leadership consultant Scott Wozniak, who shared strategies for creating a cult brand. The keynote presentation, called Elevate Your Leadership, was sponsored by Ixonia Bank.

Wozniak, who is CEO of Atlanta-based Swoz Consulting and author of the book “Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine,” has studied how iconic brands such as Disney, Nike and Delta Airlines have achieved cult status and turned their customers into raving fans. He spent eight years at Chick-fil-A, working directly with the founding family and executive team on leadership development and strategy.

Wozniak demonstrates his formula for creating raving fan customers with a “Customer Experience Engine” diagram, showing an engine powered by customer insight, powering gears for operational excellence, personalized service and memorable moments, all held together by a healthy leadership team.

“You need to hire with excellence. The quality of your people is the biggest factor in determining the quality of your operations,” Wozniak said during his keynote. “If you asked me to pick between all the best management systems and tools in the world and great people, I’d pick great people any day. … If you’ve got great people, they will make up their own system, they will figure it out.”

Attendees gained additional insight on topics such as leadership, technology and culture at nearly a dozen business strategy seminars throughout the day. Seminar sponsors were 7RiversBreakthrough Business AdvisorsEWH UniversityMSOE Center for Professional EducationQPS Employment GroupRiver RunSaturn Lounge and SVA.

The event also featured an exhibit floor with more than 80 Milwaukee-area businesses representing a cross section of industries.

Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.
Hundreds of business leaders from across southeastern Wisconsin gathered once again for BizTimes Media's annual BizExpo, held Wednesday at the Brookfield Conference Center. Now in its 18th year, the daylong business-to-business education and networking event  was headlined by leadership consultant Scott Wozniak, who shared strategies for creating a cult brand. The keynote presentation, called Elevate Your Leadership, was sponsored by Ixonia Bank. Wozniak, who is CEO of Atlanta-based Swoz Consulting and author of the book “Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine,” has studied how iconic brands such as Disney, Nike and Delta Airlines have achieved cult status and turned their customers into raving fans. He spent eight years at Chick-fil-A, working directly with the founding family and executive team on leadership development and strategy. Wozniak demonstrates his formula for creating raving fan customers with a “Customer Experience Engine” diagram, showing an engine powered by customer insight, powering gears for operational excellence, personalized service and memorable moments, all held together by a healthy leadership team. "You need to hire with excellence. The quality of your people is the biggest factor in determining the quality of your operations," Wozniak said during his keynote. "If you asked me to pick between all the best management systems and tools in the world and great people, I'd pick great people any day. ... If you've got great people, they will make up their own system, they will figure it out." Attendees gained additional insight on topics such as leadership, technology and culture at nearly a dozen business strategy seminars throughout the day. Seminar sponsors were 7RiversBreakthrough Business AdvisorsEWH UniversityMSOE Center for Professional EducationQPS Employment GroupRiver RunSaturn Lounge and SVA. The event also featured an exhibit floor with more than 80 Milwaukee-area businesses representing a cross section of industries. [gallery size="full" td_select_gallery_slide="slide" ids="590810,590835,590834,590824,590807,590827,590833,590832,590805,590831,590830,590829,590828,590826,590809,590816,590808,590823,590822,590821,590820,590819,590818,590817,590815,590814,590813,590812,590811,590806,590852,590858,590859,590860,590861,590862"]

Stay up-to-date with our free email newsletter

Keep up with the issues, companies and people that matter most to business in the Milwaukee metro area.

By subscribing you agree to our privacy policy.

No, thank you.
Exit mobile version