Take the entrepreneur who turned his home into an indoor jungle, complete with waterfalls, tropical birds and a live baboon, to sell investors on the now-famous Rainforest Cafe restaurant chain. Or the Girl Scout who set up a table outside a medical marijuana dispensary and sold 117 boxes of cookies in two hours.
In “Scrappy: A Little Book about Choosing to Play Big,” author Terri Sjodin shows readers that while a consistent attitude, a proven strategy and a tactical plan for execution work, sometimes there is a need to get scrappy in order to reach your goals faster.
Sjodin shares stories of scrappy tactics that have worked and those that have crashed and burned in order to provide practical takeaways for achieving your vision.
“Scrappy” is available for $21.60 at www.800ceoread.com.
