Address: 201 Badger Pkwy, Darien, WI 53114
Website: www.royal-basket.com
Year Founded: 1981
Product or Service offered: Royal has evolved from manufacturing laundry carts to become a full line cart manufacturer. We work with the traditional wire, wood and canvas carts but now also work with vinyl, mesh, plastic, PVC and wire mesh materials.
Projected 2013 Revenue: $10 million
President and CEO: Thomas E. Carney
Target Clientele: Anyone that needs a container on wheels. Our end users include hotels, uniform companies, commercial laundries, hospitals, university dormitories, college and professional sports teams, shipping companies, manufacturing companies, warehouses, recycling companies and many more.
Business organization memberships: MMAC
What has fueled your company’s growth?: “We have grown in three main ways: introducing new products to our current distribution system; following our existing distributors into new markets both nationally by segment and internationally; and finally establishing new distributors in new markets.”
What is the biggest obstacle to your company’s growth?: “Finding and training qualified employees.”
Do you plan any changes in your company in the upcoming months?: “We are in the process of implementing a new business software program and we continue to evaluate new equipment with an eye on upgrading some of our equipment by year end.”
What is the outlook for the business conditions of your industry over the next several months?: “We see continued steady growth as the recovery slowly occurs.”
What is your company’s most important growth strategy right now?: “Taking good care of existing customers and helping them look good to their customers.”
