President and CEO
West Bend Insurance Co. | West Bend
Rob Jacques was promoted in 2024 to become chief executive officer of West Bend Insurance Co. A 24-year veteran of the insurance agency, Jacques was previously vice president of commercial lines and senior VP of commercial underwriting before assuming the role of president of West Bend Insurance in 2022. One of the largest employers in Washington County, West Bend Insurance has about 1,600 employees. The firm reported $2.1 billion in direct written premium and wrote $244 million of new business in 2023.
Education: Bachelor’s, University of Wisconsin–Green Bay
What would you do if you could choose another career: “Trial attorney, because I’m passionate about engaging in a lively debate and thrive on asking the questions that get to the heart of the matter.”
Thing to learn this year: “I’m eager to dive deeper into how artificial intelligence can positively transform our industry. But I’m equally curious about where AI might be steering us down a less favorable path.”
Favorite movie: “The original movie ‘Jaws.’ It was so real to me at a young age. It was one of those movies that I still remember like it was yesterday.”
Historical figure you look up to: “Vince Lombardi epitomizes leadership and inspiration, with a remarkable eye for detail. He consistently fostered a winning culture, grounded in unwavering moral integrity and character.”
