Mattress Firm opens in Brookfield
Mattress Firm, a national specialty mattress store chain, opened a store in Brookfield at 19165 Bluemound Road. This is one of 10 stores planned for the state in 2010. The company opened its first store in Pleasant Prairie on February 1. Chuck Dawson, a former senior executive at Sealy, is the franchisee responsible for developing the Milwaukee and Madison-area markets. Mattress Firm currently operates more than 500 stores in 38 markets across 21 states.
