QuadDirect, a division of Sussex-based Quad/Graphics Inc., is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion-dollar investment in new commingling mailing and inline manufacturing equipment and systems.
A year-long expansion project – including two additional high-speed letter sorters for commingling operations – has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad’s expanding direct mail platform.
“Effingham is one of the largest printing facilities in Illinois with a long history of direct mail and related commercial printing leadership,” said Joel Quadracci, Quad/Graphics chairman, president and chief executive officer. “Our latest investment in the plant has focused on state-of-the-art inline press personalization, selective inserting and on-site commingling capabilities. The result is a truly 21st-century facility with more of the technology direct marketers need to drive greater response while better managing production and distribution costs.”
The Effingham improvements build on Quad’s strengths such as inline direct mail production and personalization. The additional commingling lines allow multiple direct mail projects to be combined into a single mailstream to drive greater postal savings and efficiencies.
