Home Industries Manufacturing Public record: Beer, wine and liquor sales rise during pandemic

Public record: Beer, wine and liquor sales rise during pandemic

The COVID-19 pandemic brought about many changes to daily life. While summer festivals, tailgates and concerts gave way to Zoom happy hours and limited gatherings in the back yard, there was a higher demand for beer, wine, liquor and ciders in Wisconsin. Data from the state Department of Revenue show how the volume of taxable

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

The COVID-19 pandemic brought about many changes to daily life. While summer festivals, tailgates and concerts gave way to Zoom happy hours and limited gatherings in the back yard, there was a higher demand for beer, wine, liquor and ciders in Wisconsin. Data from the state Department of Revenue show how the volume of taxable gallons of alcoholic beverages increased over the past 12 months as did the taxes paid by producers, wholesalers and out-of-state shippers. The data cover year-over-year changes from March 2020 through February 2021, although they do not exactly match the first year of the pandemic because of reporting delays. 

Beer Taxable gallons:147.2 million Volume: +4.7% Taxes collected: +$899,000

Wine Taxable gallons: 15.7 million Volume: +8.2% Taxes collected: +$324,000

Liquor Taxable gallons: 16.8 million Volume: +8.3% Taxes collected: +$5 million

Cider Taxable gallons: 902,000 Volume: +12.2% Taxes collected: +$6,390

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