Yet another poke restaurant has arrived in the Milwaukee area.
Irvine, Cali.-based fast-casual poke concept Pokeworks recently opened a franchise in Brookfield as its first step into the Wisconsin market.
Pokeworks serves Hawaiian-inspired poke bowls, burritos and salads. Its Brookfield location, which is located at 17000 W. Bluemound Road, will host a grand opening event on Saturday, Jan. 19.
The new restaurant is owned and operated by Milwaukee native Andy Wick, who recently moved back to his hometown after living in Denver for the past three years.
“Poke lovers in Milwaukee will quickly come to find that Pokéworks is substantially different than your typical fast-casual restaurant,” he said in a statement. “Our genuinely fresh ingredients, responsibly-sourced seafood and chef-curated sauces, paired with the unique demographic of the Milwaukee community makes Pokéworks the destination for fresh, fast and reliable food.”
Since its 2015 founding, Pokeworks has grown to operate more than 30 existing locations throughout the country, with an equal amount projected to open by end of 2020, according to its website.
The grand opening celebration for the Brookfield location will include a day-long buy-one-get-one-free special, giveaways and prizes, and free Pokeworks branded coconuts for the first 50 people in line.
Pokeworks is open daily from 10:45 a.m. to 9 p.m.
The poke trend has taken the Milwaukee area by storm during the past couple of years. Milwaukee-based FreshFin Poke was the first poke restaurant to open in the area in January 2017, and has since expanded its East Side location to Milwaukee’s Historic Third Ward and to The Corners of Brookfield.
Other poke restaurants that have opened in the area include Fusion Poke on the East Side, Aloha Poke in the Third Ward, and R&R Poke in Wauwatosa.
