Kay Plantes, an MIT-trained economist, business strategy consultant, columnist and author, will be the keynote speaker at this year’s CEO Strategies Breakfast to be held at the BizTech Expo on Wednesday, April 28.
BizTimes Media LLC presents the BizTech Expo, which is held annually at the Wisconsin State Fair Park Exposition Center. The BizTech Expo is the largest business-to-business trade show and conference in the state. Last year, more than 4,500 people attended the BizTech Expo.
For more information, including instructions for how to reserve a booth for your company at the Expo, visit www.biztimes.com/expo.
Plantes, who will kick off the Expo as the keynote speaker, earned her Ph.D. from MIT and is a trained economist and owner of Madison-based The Plantes Company. She has co-authored the book “Beyond Price, Differentiate your Company in Ways That Really Matter” and is also a frequent columnist and commentator on business and economics for publications and cable news programs across the nation. She is a frequent guest on CNBC’s “The Call.“
Plantes’ background includes a wide range of experience and expertise, including expertise on the economy and business consulting, providing executive management strategies for public and private companies and for nonprofit organizations. She also has state government, federal government and university experience.
Beyond Price provides leadership teams with a step-by-step guide to building a sustainable advantage in the marketplace, and fans say her unusual blend of visionary and business model innovation expertise has helped leaders see their markets through a new lens and has allowed them to make better strategy and execution decisions.
Business model innovation, strategic leadership and smart economic policies are her professional passions.
“Every industry has a Wal-Mart, the lowest cost competitor. If you can’t be your industry’s Wal-Mart, avoid becoming its Sears. Differentiate your company around hard-to-copy benefits that really matter,” Plantes said.
Plantes divides her time between Madison and Oslo, Norway. For more information about her, visit www.plantescompany.com.
