CEO and Chairman
Sentry Insurance | Stevens Point
Pete McPartland has been chief executive officer of Sentry Mutual Holding Co. since 2012 and chairman since 2013. He joined the Stevens Point-based insurance company in 2010 as president and chief operating officer. Sentry has about 5,000 employees across the country. The company reported $4.3 billion in premium revenue in 2023.
In September 2024, Sentry announced its acquisition of Nashville-based The General from American Family Insurance in a deal valued at $1.7 billion. The acquisition, which will add about 1,300 employees to Sentry’s workforce, is expected to close by the end of 2024.
McPartland also has oversight of Sentry’s hospitality arm, which includes SentryWorld, an 18-hole golf course, a 64-room boutique hotel, a banquet facility, two restaurants and a sports complex on its Stevens Point campus. In 2023, SentryWorld hosted the 43rd U.S. Senior Open, the third U.S. Golf Association championship to be played at SentryWorld.
Sentry has been the title sponsor of the opening tournament of the PGA Tour season, called The Sentry, since 2018.
Sentry also makes significant charitable contributions to the Stevens Point community. The company’s employee-led 2023 United Way campaign raised $1.67 million, of which $1.33 million was given to United Way of Portage County. Through its foundation, Sentry has donated $16.7 million to support STEM education in public and private school districts in Stevens Point over the past 15 years.
Education: Bachelor’s, University of Florida
2022 Wisconsin 275 Profile
Insurance
Chairman, President and CEO
Sentry Insurance | Stevens Point
Pete McPartland joined Sentry Mutual Holding Co. in 2010 as president and chief operating officer. Two years later, he was named chief executive officer of the Stevens Point-based mutual insurance company. Sentry has more than 4,000 employees nationwide, about half of whom work from its Stevens Point headquarters.
In addition to the insurance business, McPartland has oversight of Sentry’s hospitality arm. It owns and operates SentryWorld, an 18-hole golf course, a new 64-room boutique hotel, a banquet facility, two restaurants and a sports complex on its main office campus. In 2023, SentryWorld will host the 43rd U.S. Senior Open, which will be the third United States Golf Association championship to be played at SentryWorld. Sentry is the insurance provider for the USGA.
Sentry has also served as the title sponsor of the PGA Tour’s Tournament of Champions since 2018. This year, the company announced it would extend that partnership through 2035. McPartland recently said aligning itself with the PGA Tour was “one of the smartest decisions we’ve ever made.” Since becoming a title sponsor, the company has created a scholarship program for Maui Public Schools graduates and supported the Maui United Way and hunger relief in Maui County.
Closer to home, the company’s employees and foundation donated $1.3 million to the United Way of Portage County this year, accounting for more than 40% of the organization’s 2022 goal.
Education: Bachelor’s, University of Florida
