CEO And President
Hy Cite | Middleton
Paulo Moledo has led Middleton-based Hy Cite, a high-end direct selling kitchenware company, since 2022. Moledo joined the company in 2019 as senior vice president of strategy and was named president the following year. He previously held executive roles at Avon, AOL, Revlon and Ford Motor Company.
Hy Cite has more than 1,500 employees in eight corporate offices and eight distribution centers, with operations in the U.S., Argentina, Brazil, Colombia, Mexico, Peru and the Dominican Republic. It has over 2.6 million customers in the U.S. and Latin America. The company reported more than $500 million in annual sales, ranking 24th among the world’s leading direct selling firms, according to the 2023 DSN Global 100 List.
When he joined Hy Cite, Moledo helped develop a four-year strategic plan for the company, which included doubling its size in that time frame. Hy Cite achieved that goal a year ahead of schedule in 2022.
Hy Cite directs its philanthropic efforts toward humanitarian organizations that prioritize nutrition, community involvement and Hispanic empowerment. The company has made more than $3 million in charitable contributions since 2018. Locally, it supports United Way of Dane County and Centro Hispano.
Education: Bachelor’s, Mackenzie University (Brazil); master’s, University of Miami
