Boca Raton, Florida-based franchise Orangetheory Fitness could open a location in Menomonee Falls.
The studio has been proposed for a vacant building located at W180 N9460 Premier Lane, just west of a Wells Fargo Bank building, according to a Village Board report.
Milwaukee-based Groth Design Group Inc., on behalf of the fitness company, is seeking a conditional use permit for the building, which is owned by Dial Realty MF II LP and had previously been used by Halloween Express on a seasonal basis.
The proposal was recently reviewed by Menomonee Falls’ Village Board, but pends Plan Commission approval. A mandatory public hearing will take place during a Jan. 8 Plan Commission meeting.
Orangetheory in Menomonee Falls would be open from 5 a.m. to 9 p.m., and would include locker rooms and a small office.
The fitness concept is based on achieving a target heart rate zone that yields physical results when maintained throughout a 60-minute interval-based session. Classes incorporate treadmills, rowing machines, and various strength building equipment.
Orangetheory, which operates over 900 studios throughout the U.S., has opened local locations in Shorewood, Mequon, Brookfield, Delafield, Wauwatosa, Milwaukee’s Historic Third Ward.
