Caroline O’Halloran has been in the hospitality and craft brewery industry for more than 20 years.
As director of hospitality at Glendale-based Sprecher Brewing Co., O’Halloran has increased taproom and gift shop sales by 30% year-over-year and increased private events sales by 300%, according to Jennifer Nyquist, Sprecher’s director of human resources.
“Her responsibilities extend beyond hospitality as she leads our e-commerce team and is part of the overall marketing efforts. Caroline has reignited excitement for Sprecher by engaging the local community, partnering with causes and focusing on customer experience,” Nyquist said.
Since joining Sprecher in June 2022, O’Halloran has been instrumental in managing a staff of more than 10 people, running the brewery’s social media, opening the Sprecher Taproom at Bayshore this past summer in partnership with the North Shore Chamber of Commerce and leading a Halloween event that draws more than 500 attendees.
