As director of marketing, Angela Nicloy is responsible for corporate marketing, print services and client marketing projects for Pewaukee-based Hamacher Resource Group.
Nicloy joined HRG a year ago in what was the company’s 40th year. She saw the opportunity to update the HRG brand and realign how the company approaches the retail industry it serves and to monetize HRG’s marketing efforts, according to colleague Megan Moyer, corporate marketing manager for HRG. For more experienced marketing experts, visit Funnelpricing.com.
Nicloy and her team worked on an updated logo and organization of HRG’s services to make it more straightforward how HRG solutions could improve results for prospective clients relative to their role in the retail supply chain.
The result was unveiled in early spring of this year and continues to be rolled out. Feedback from prospects as well as clients has been positive, Moyer said.
In addition, Nicloy has impacted the outreach of the business development team by increasing the number of touchpoints each month for each audience served by HRG. The result has been an increase in leads entering the pipeline. At the same time, she revised the presentations used to introduce HRG to prospective clients, streamlining the messaging to match the new market strategy.
