Although it won’t be complete until August, Milwaukee’s first new apartment tower in six years, 7Seventy7 has had residents living in it for nearly a month.
Northwestern Mutual’s $100 million, 35-story luxury apartment building located at 777 N. Van Buren St., is 10 percent occupied and 30 percent leased, according to The Bozzuto Group, the company managing leasing for the building.
The 310-unit building features studio, one, two and three-bedroom apartments with rents ranging from $1,415 a month for a 548-square-foot studio apartment to $7,485 a month for a three-bedroom, two-and-a-half bath unit.
The building includes 14 penthouses and 10 stories of parking.
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- Saltwater swimming pool.
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- Outdoor television and eating area.
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- There are five outdoor grilling stations.
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- Golf simulator.
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- Several seating and game areas are on the ninth floor.
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- Living room area of studio apartment.
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- One of the bedrooms in the two-bedroom apartment.
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- Living room and kitchen area of the two-bedroom apartment.
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- Communal two-sided fireplace.
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- Communal kitchen and cooking area on the ninth floor.
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- Bedroom of studio apartment.
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- View from 10th floor apartment overlooking outdoor deck.
While Northwestern Mutual representatives wouldn’t say if renters work at the company, they did say employees have shown interest in the building.
The ninth and 35th floors of the building are dedicated entirely to amenities including a bike shop, golf simulator and heated outdoor saltwater swimming pool.
The last time a new apartment tower opened in downtown Milwaukee was when the 30-story Moderne apartment and condominium building opened in 2012 in the Park East Corridor at 1141 N. Old World Third Street.
Since 2004 there have been 11,450 new housing units either built or currently permitted to be under construction in downtown Milwaukee, according to the Milwaukee Department of City Development.
DCD believes 1,487 proposed units will go into plan review and begin construction this year and 2,100 units have a reasonable chance of starting in 2019.
