Northwestern Mutual will hold its 132nd Annual Meeting of the Association of Network Representatives in Milwaukee starting this weekend, Saturday, July 21 through Wednesday, July 25.
The event is expected to include more than 11,000 people from across the country.
“We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and CEO of VISIT Milwaukee. “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area’s economy. We look forward to welcoming the Northwestern Mutual attendees to Milwaukee and creating great experiences for them while they’re here.”
VISIT Milwaukee estimates the company’s annual meeting will have an economic impact of approximately $8 million on the local region. The group will also occupy more than 12,500 hotel room nights.
In 2012, Northwestern Mutual was named one of FORTUNE magazine’s Most Admired Life Insurance Companies, and also announced dividends of close to $5 billion, the second largest in history.
“Few if any companies came through economic crisis as strong as Northwestern Mutual,” said John Schlifske, Northwestern Mutual Chairman and Chief Executive Officer. “We’ve built a reputation as a financial security company for all seasons, delivering exceptional value in all financial products over the long term.”
The goal of the five-day meeting is to further develop Northwestern Mutual’s acclaimed field force. Financial representatives network, mentor their peers, learn new information, discuss best practices, engage in continuing education opportunities and share ideas.
Northwestern Mutual will be conducting events and seminars for its financial representatives at a number of venues throughout downtown including the Frontier Airlines Center, the BMO Bradley Center and at metro hotels including the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, the InterContinental Hotel & Resort and the Pfister Hotel.
