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“Nice Companies Finish First”

While a company’s success is largely built on the strength of its leadership, the strength of that leadership is heavily influenced by the character of the individuals at the helm.

In “Nice Companies Finish First: Why Cutthroat Management Is Over – and Collaboration Is In,” author Peter Shankman, a renowned entrepreneur and PR and marketing professional, makes the argument that “nice” CEOs and managers are the best leaders.

They “run better companies, attract innovative and more loyal employees, get into legal and regulatory trouble far less frequently (if ever), have better relationships, get more done, and are even healthier than the bad guys,” Shankman writes.

Through examples of real-life corporate leaders, including Tony Hsieh of Zappos and Indra Nooyi of PepsiCo, Shankman demonstrates how “nice guys” and “nice gals” drive their companies to peak performance. He also identifies specific traits that define nice leaders to help readers reflect on their own management style.

“Nice Companies Finish First” is available on www.800ceoread.com for $20.80.

While a company's success is largely built on the strength of its leadership, the strength of that leadership is heavily influenced by the character of the individuals at the helm.

In "Nice Companies Finish First: Why Cutthroat Management Is Over – and Collaboration Is In," author Peter Shankman, a renowned entrepreneur and PR and marketing professional, makes the argument that "nice" CEOs and managers are the best leaders.


They "run better companies, attract innovative and more loyal employees, get into legal and regulatory trouble far less frequently (if ever), have better relationships, get more done, and are even healthier than the bad guys," Shankman writes.


Through examples of real-life corporate leaders, including Tony Hsieh of Zappos and Indra Nooyi of PepsiCo, Shankman demonstrates how "nice guys" and "nice gals" drive their companies to peak performance. He also identifies specific traits that define nice leaders to help readers reflect on their own management style.


"Nice Companies Finish First" is available on www.800ceoread.com for $20.80.

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