Minacs Marketing Solutions will move its Milwaukee office from The Blue at 310 West Wisconsin Avenue in downtown Milwaukee to the Stock-House building in the Schlitz Park complex on the northern edge of downtown. The company will move 90 employees to the Schlitz Park space.
Minacs Marketing, a multi-channel marketing automation solution agency, currently occupies 14,000 square feet of space in The Blue at 310 West Wisconsin Avenue, formerly known as Reuss Federal Plaza. Minacs Marketing has had its offices in that building for 15 years.
The company will occupy 18,000 square feet of space on the fifth floor of the Stock-House building, located at 1543 N. Second St. Other tenants in the recently renovated building are the Milwaukee Bucks offices and UMB Fund Services.
“We’ve outgrown our existing space and wanted to embrace the historic building resurgence in the city as well as take advantage of the potential entertainment and business expansion in the nearby Park East area,” said Kevin O’Brien, vice president, marketing solutions operations for Minacs Marketing. “In addition to the historic ties with our city, Schlitz Park will provide our employees and clients with a community experience that will transform our work culture beyond our office space.”
Started in 1981, Minacs claims to be the second largest direct marketing agency in North America. The firm provides cloud-based marketing solutions. Its U.S. headquarters is in Farmington Hills, Mich. Last year the company was acquired by an investor group led by London-based private equity firm CX Partners and Capital Square Partners, a Singapore-based holding company.
“Minacs is tech-savvy creative services firm making the agency a perfect fit for Schlitz Park,” said Schlitz Park developer Gary Grunau. “While Minacs has a global reach, its local culture and personalized approach is equally valued. We look forward to Minacs’ continued growth and success at Schlitz Park.”
In addition to Minacs, Schlitz Park also has a letter of intent with one more new tenant that will occupy the remaining fourth floor of the Stock-House, bringing that building to 100 percent occupancy just a little over a year after concluding a complete renovation which included the re-opening of the Brown Bottle restaurant.
The Stock-House leasing activity along with an expansion of HSA Bank in Schlitz Park’s RiverCenter building plus another letter of intent for that building will bring Schlitz Park’s total occupancy rate to 98 percent.
Grunau recently announced a five-year, $76 million expansion plan for Schlitz Park that includes 290,000 square feet of additional office space, a hotel and apartments.
