Address: 12855 W Lisbon Rd, Brookfield, WI 53005
Website: www.midlandhealth.com
Year founded: 2002
Product or service offered: National wellness services, including on-site biometric testing, blood draw or finger stick, health risk assessments, health coaching, incentive programs, flu shots and flu shot voucher program.
Projected 2011 revenue: Undisclosed
CEO,President/Owner(s): Jo A Steinberg, CEO/President/Owner
Target clientele: Self-insured companies for corporate wellness services and any company wanting to provide flu shots for their employees.
Business organization memberships: Wisconsin Association of Health Underwriters, MMAC, WELCOA
What has fueled your company’s growth?
We have set high standards and goals. We work hard to attain them. Our staff helps each other and we focus on the client more than our pocket book. Corporate wellness and flu shots are a big part of preventive medicine – a necessity for a healthy work force and lower health care costs.
What is the biggest obstacle to your company’s growth?
Not having developed a strong sales force.
Do you plan any changes in your company in the upcoming months?
Yes, we have developed a new flu shot voucher program for companies of all sizes. It is especially good for small companies who do not have enough employees for an on-site flu clinic, remote employees, spouses,employees who miss the on-site flu clinic, businesses who cannot offer flu clinics during work hours, and companies who do not offer a health plan but want to provide flu shots. This web site can be used by other national flu shot vendors who want to provide the best coverage for their client along with wellness providers, brokers, TPA’s and PBM’s who want to offer additional benefits to their clients.
What is the outlook for the business conditions of your industry over the next several months?
We are above projection for the year and feel we will continue to see strong growth through December.
What is your company’s key strategy for rising out of the recession?
Focus on the needs of the client and the money will follow.
