As nonprofit organizations engage their communities through social media, creating measurement plans to gauge the impact of their social media efforts can help them communicate across platforms more effectively.
Authors Beth Kanter and Katie Delahaye Paine show nonprofit professionals how to devise a measurement plan specific to their goals and the needs of their organization in their recent book, “Measuring the Networked Nonprofit – Using Data to Change the World.” With chapters devoted to measurement strategies and ways to use data for storytelling and decision making, they not only advise readers how to measure but also how to leverage their measurements to their advantage.
The authors emphasize the importance of measuring established relationships, social networks, your organization’s influence and transparency. They believe that by measuring, nonprofits can better convey their missions and expand their outreach initiatives to make greater strides in benefitting those who need them most.
Interested readers can purchase the book on www.800ceoread.com for $27.96.
