Jeff Reigle, President and CEO of Kewaskum-based Regal Ware, Inc., has been elected to a three-year term on the Direct Selling Association (DSA) 2009-2010 Board of Directors. DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Many of Regal Ware’s products have been sold via the Direct Sales channel since the company’s founding in 1945. Reigle has previously served the Direct Selling Association as board chairman, board vice-chairman, direct selling education foundation chairman, and direct selling education foundation vice-chairman.
