Made in Milwaukee

Pallermo’s Pizza calls Milwaukee’s Menomonee Valley home

Milwaukee’s Menomonee Valley has been a center for manufacturing for more than 100 years, and has been home to some of the city’s best-known heavy industrial companies for much of that time.

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The area continues to be home for some of the city’s best known manufacturers, but the mix has changed. Palermo Villa Inc., the makers of Palermo’s Pizza, is a perfect example of the changing face of the valley – its products are well known around the country, are made with locally grown and sourced materials, and are produced by Milwaukee talent.

Palermo’s pizzas sell in the premium end of the frozen pizza market – those that retail for $4 and more, said Laurie Fallucca, the company’s vice president of marketing. The company makes pizzas with four different types of crust, Primo Thin, Stone Baked, Hand Tossed and Rustico.

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Read more in the Made in Milwaukee column in the latest issue of BizTimes Milwaukee.

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