Address: 1872 N. Commerce St., Milwaukee, Wisconsin 53212
Website: www.lakefrontbrewery.com
Year Founded: 1987
Product or Service offered: Manufacturer of specialty beers in the European and American Craft Style, organic beers, and gluten-free beers.
Projected 2013 Revenue: $10 million
President: Russell J. Klisch
Target Clientele: Beer drinkers who prefer a finer flavor.
Business organization memberships: Local First, Milwaukee Fab 7
What has fueled your company’s growth?:“Manufacturing high-quality beers, good marketing, and having good local distributors to work with.”
What is the biggest obstacle to your company’s growth?: “Trying to get more production out of our current location.”
Do you plan any changes in your company in the upcoming months?:“Equipment improvements in our current location to expand production.”
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?:“I’ve known Pete Wolberson, who owns and operates The Tracks Bar in Riverwest. It’s been open a year longer than I’ve owned the brewery. He’s always full of energy, has a smile on his face, and has a nice word for you when you walk in the door.”
What is the outlook for the business conditions of your industry over the next several months?: “Very good. The craft beer market continues to grow at a pace of 10 to 15 percent per year.”
What is your company’s most important growth strategy right now?: “To be able to grow within our means.”
