Milwaukee-based Koss Corp. today launched the Koss Fit Series, a new product line of earphones designed for women, by women.
The company said its Koss Fit Series is developed to meet a frequently overlooked demographic in the headphone and consumer electronics industry. To support the product’s daily wear and tear that can be expected for women on the go, Koss’ female designers teamed up with Olympian Dara Torres to help design the product line.
“Headphones in the market today don’t accommodate the needs of today’s woman,” said Torres. “When I learned Koss wanted my help in designing the Fit Series, I jumped at the chance.”
The Koss Fit Series features two models.
Koss FitClips utilize an original and unique design that ensures the perfect fit. Using a new in-ear ported design, the elements rest comfortably in the ear to create the ideal seal for the ultimate listening experience. Listeners are given the choice of three sizes of ear cushions designed to fit perfectly in any woman’s ear. FitClips are available in five colors also feature a sweat-resistant coating for active use and durability.
Koss FitBuds bring the Sound of Koss to listeners in the smallest earbuds Koss has ever created. The buds are only six millimeters in diameter, making them 33 percent smaller than the average Koss earbud. The elements are surrounded by a dual-injected, soft-rubberized housing intended to fit perfectly in the female ear. Like the FitClips, the FitBuds feature the same sweat-resistant coating, five color options and extra cushions.
“We are really excited to launch the Fit Series, which is the first headphone series ever designed for women by women” said Michael J. Koss, president and chief executive officer. “Our designers’ vision, coupled with Dara’s unique perspective has created the perfect pair. These headphones fit great, sound great and look great.”
