Kesslers Diamonds
Germantown
Industry: Retail jeweler
Founded: 1980
Projected 2017 revenue: $35 million
Kesslers Diamonds has a storied history in the region, and while mature stores typically maintain stable revenue numbers, new stores drive the company’s growth. Kesslers currently holds about 30 percent market share in its communities and plans to open a new store every 18 to 24 months.
Its two newest stores are currently doubling their growth over the prior year.
Finding the appropriate market size and location is a challenge the company is focused on as it continues to expand.
Kesslers provides diamonds, diamond engagement rings, and custom designs for rings and jewelery.
The company is focused on customer satisfaction and strives to be different in the retail industry. As Kesslers continues to grow, succession planning is top of mind. As an employee-owned company, Kesslers must take steps to ensure its future success.
What’s new?
“Two years ago, we introduced laboratory grown diamonds to our markets. Virtually no one has attempted to do this to any significant degree. In fact, most jewelers have a fear of something new like this. Without question, these diamonds are and will continue to be the biggest revolution in jewelry for many years to come.”
