Home Industries Nonprofit Kellogg PEAK Initiative names new executive director

Kellogg PEAK Initiative names new executive director

By
Andrew Weiland
-
Demetria Smith
Demetria Smith

Milwaukee-based nonprofit organization Kellogg PEAK Initiative announced that Demetria Smith has been named its new executive director. A 2003 Northwestern University graduate, Smith previously served as PEAK’s senior director of programs. PEAK operates day camps and afterschool programming and runs a residential summer camp in Boscobel for youth from Milwaukee. It annually serves roughly 550

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Andrew Weiland
Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years before being promoted to editor in 2015. An award-winning journalist, Weiland is a five-time winner in the Milwaukee Press Club Excellence in Journalism Awards contest and a three-time winner in the Alliance of Area Business Publishers (AABP) Awards contest. He is also a regular guest on WISN-TV Channel 12's 4 p.m. newscast to discuss the week's most significant business news stories.
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Milwaukee-based nonprofit organization Kellogg PEAK Initiative announced that Demetria Smith has been named its new executive director. A 2003 Northwestern University graduate, Smith previously served as PEAK's senior director of programs. PEAK operates day camps and afterschool programming and runs a residential summer camp in Boscobel for youth from Milwaukee. It annually serves roughly 550 enrolled youth, ages 7-18, drawing largely from the 53215, 53204, 53209, 53206 and 53205 zip codes. It also opens some camp programming to kids from throughout the community who do not enroll. PEAK was founded as Lake Valley Camp in 2002 by former Kohl’s chief executive officer Bill Kellogg with philanthropic support from the Kellogg Family Foundation. The original mission was to provide an opportunity for Milwaukee youth to attend the residential summer camp in Boscobel. In 2019, the organization rebranded as the Kellogg PEAK initiative to reflect its evolution from a summer camp to a year-round social-emotional learning and leadership program.

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