Blogs increasingly are becoming an effective means of communication for businesses to connect and interact with their employees, their customers and the vendors.
Versant, a Milwaukee-based integrated marketing company, has launched a “Blogs for Business” program that helps corporate clients plan, develop and monitor blogs and integrate them into their day-to-day business.
According to the company, “We help our clients bring those employees forward as brand ambassadors to represent the company in a real and intriguing way. Blogs allow companies to reach their clients, prospects and potential hires through the personalities and expertise of employees and business leaders.”
An effective corporate blog can help position a company as a leader in its industry. A blog also can assist in employee recruitment and retention and in crisis communications.
Additional information about Versant’s Blogs for Business program is available at www.blogs4.biz.
