Home Industries Jockey says it has reinvented the bra

Jockey says it has reinvented the bra

Women often complain about their bras – poor fit, underwire problems, inconsistent sizing and discontinued styles.

Kenosha-based Jockey International Inc. says it has developed the solution to those problems. The newest Jockey bra features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued.

Designed by women, for women, Jockey’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. The new fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in a custom fit.

The bra is the result of eight years of research and development, including the 3-D scanning of more than 800 female bodies.

Each bra retails at $60.

To view a video about the new bra, click here.

Women often complain about their bras - poor fit, underwire problems, inconsistent sizing and discontinued styles.


Kenosha-based Jockey International Inc. says it has developed the solution to those problems. The newest Jockey bra features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued.

Designed by women, for women, Jockey's patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. The new fit system measures both the volume of a woman's breast, as well as her under-bust measurement, resulting in a custom fit.

The bra is the result of eight years of research and development, including the 3-D scanning of more than 800 female bodies.

Each bra retails at $60.

To view a video about the new bra, click here.

Stay up-to-date with our free email newsletter

Keep up with the issues, companies and people that matter most to business in the Milwaukee metro area.

By subscribing you agree to our privacy policy.

No, thank you.
Exit mobile version