Home Insider Only J.C. Penney in the 1950s

J.C. Penney in the 1950s

By
Arthur Thomas
-

This Dec. 10, 1954 photo shows the J.C. Penney store at West Wisconsin Avenue and North Fourth Street in downtown Milwaukee, including lampposts decorated to resemble Christmas trees. The location is now home to the Wisconsin Center. The 118-year-old retailer filed for bankruptcy in May. In October, the company said it hoped to emerge from

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Arthur Thomas
Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.
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This Dec. 10, 1954 photo shows the J.C. Penney store at West Wisconsin Avenue and North Fourth Street in downtown Milwaukee, including lampposts decorated to resemble Christmas trees. The location is now home to the Wisconsin Center. The 118-year-old retailer filed for bankruptcy in May. In October, the company said it hoped to emerge from bankruptcy after reaching a deal for its largest landlords and lenders to buy it.

— Photo courtesy of Historic Photo Collection/Milwaukee Public Library

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