Home People in the News ITU AbsorbTech names new president and CEO

ITU AbsorbTech names new president and CEO

First non-Leef family member to lead the company

By
Andrew Weiland
-
Craig Bald

Craig Bald Craig Bald has been named the new president and chief executive officer of New Berlin-based industrial laundry company ITU AbsorbTech. He is the first non-Leef family member to lead the business since it was founded more than 90 years ago. Previously, Bald served as chief financial officer for ITU

Already a subscriber? Log in

To continue reading this article ...

Subscribe to BizTimes today and get immediate access to our Insider-only content and much more.

Learn More and Subscribe Now
  • Critical Milwaukee and Southeastern Wisconsin business news and analysis updated daily.
  • 16 issues per year delivered in print or digitally
  • Unlimited access to all insider only content on our website, on any device.
  • Free email alerts.
  • Extra bonus issues (STUFF and Giving Guide)
  • Discounted in-person event registration

Click here to purchase a sharable paywall bypass link for this subscriber-only article.

Andrew Weiland
Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan, a member of the Muskego Athletic Association board of directors and commissioner of the MAA's high school rec baseball league.
Linkedin Mail Twitter

RELATED ARTICLES

Copyright ©2025 BizTimes Media, LLC. All Rights Reserved.
[caption id="attachment_604695" align="alignleft" width="300"] Craig Bald[/caption] Craig Bald has been named the new president and chief executive officer of New Berlin-based industrial laundry company ITU AbsorbTech. He is the first non-Leef family member to lead the business since it was founded more than 90 years ago. Previously, Bald served as chief financial officer for ITU AbsorbTech for 14 years. He succeeds Jim Leef, who served as the company president and CEO for more than 30 years. Leef will assume the role of executive chairman of the board. [caption id="attachment_604696" align="alignleft" width="300"] Jim Leef[/caption] “I feel incredibly fortunate to have been surrounded by a supportive family and dedicated employees who have helped grow ITU AbsorbTech into what it is today,” Leef said. “My family and I are thrilled to see Craig step into this leadership role, and we’re confident he will be an exceptional leader for ITU AbsorbTech for many years to come.” “I’m honored to follow Jim’s lead and build on the strong foundation that he and the Leef family have established for the company,” Bald said. “I look forward to driving continued growth and expanding the sustainable business practices, innovations, and values that have made ITU AbsorbTech a trusted partner and industry leader.” [caption id="attachment_604691" align="aligncenter" width="568"] ITU AbsorbTech's headquarters in New Berlin.[/caption]
Exit mobile version