New Berlin-based International Monetary Systems, Ltd. has announced a new business expansion model that will use internal teleselling agents to complement its existing outside sales force.
"Developing more awareness of our business model and brand is essential in this trying business climate and we feel that allocating more financial resources toward social networking and internet marketing will have a multiplier effect on future growth," said CEO Don Mardak. "This includes partnering with marketing professionals to expand presence within social network sites such as Facebook, Twitter and LinkedIn to both increase brand awareness and draw in potential members, as well as continuing to leverage Google’s AdWords network."
In conjunction with fully implementing this internal sales plan, senior management increased funds allocated to expand the online platform for enrollment to enhance future growth potential.
