Ampersand (formerly Mangold Creative LLC)
126 Main St.
Neighborhood: Downtown Pewaukee
Founded: 2010
Owners: Heather Noel
Employees: 25
Service: Marketing
What’s the history behind the company and its Pewaukee office location?
Noel: “Founded in 2010 during a recession and now rebranding during a pandemic…nothing scary about that, right? As the child of a business owner, the entrepreneurial bug was inevitable. When we renovated the old Masonic Temple in Pewaukee in 2014, the building became part of our brand. It needed a lot of work, but we had a vision. That ability to see what ‘could be’ in business drives us daily.”
Why rebrand now?
“I’ve long wanted to change the name of the firm to represent that Mangold Creative wasn’t a thing I built; it was a thing we all built together. We weren’t brainstorming for a name when Ampersand came to us, yet it felt right. So, we knew the time was right.”
What’s the significance of the new name Ampersand?
“The use of an ampersand indicates a perfect pairing, a unified team, a relentless collaboration. Think P&L, R&D, or PB&J. The Ampersand brand was born out of the partnership and collaboration we’ve built between our talented team and loyal clients.”
What’s kept you in the neighborhood?
“The beachfront shops and restaurants are a perk, and the opportunities to participate in events like the 4th of July Parade, Pewaukee Schools and WCTC partnerships, and other ‘downtown’ activities help us connect to the community. Lunch breaks with the ducks on Pewaukee Lake are a nice perk as well.”
