Home Industries Real Estate Hein Electric Supply acquires Walworth County business

Hein Electric Supply acquires Walworth County business

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West Allis-based Hein Electric Supply Company announced Tuesday that it has acquired Fontana-on-Geneva Lake-based Laser Electric Supply & Lighting Gallery. Laser Electric Supply, located in the Lake Geneva area, specializes in servicing electrical contractors, industrials, and hospitality customers in southern Wisconsin. Founded in 1990 by Jeff Liberman, Laser Electric Supply has 13 employees, a lighting

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years before being promoted to editor in 2015. An award-winning journalist, Weiland is a five-time winner in the Milwaukee Press Club Excellence in Journalism Awards contest and a three-time winner in the Alliance of Area Business Publishers (AABP) Awards contest. He is also a regular guest on WISN-TV Channel 12's 4 p.m. newscast to discuss the week's most significant business news stories.
West Allis-based Hein Electric Supply Company announced Tuesday that it has acquired Fontana-on-Geneva Lake-based Laser Electric Supply & Lighting Gallery. Laser Electric Supply, located in the Lake Geneva area, specializes in servicing electrical contractors, industrials, and hospitality customers in southern Wisconsin. Founded in 1990 by Jeff Liberman, Laser Electric Supply has 13 employees, a lighting showroom and serves customers in southern Wisconsin from Kenosha to Janesville. Hein Electric Supply plans to operate out of its 15,000-square-foot facility located at W5724 Willow Bend Road. Founded in 1946, Hein Electric Supply is an electrical distributor servicing contractors, industrials, municipalities and national accounts. With this acquisition, Hein Electric Supply grows to 10 locations in Wisconsin and 80 employees. “With this acquisition, Hein Electric Supply expands our services offering footprint in southern Wisconsin that allows for growth in additional targeted markets,” said Chris Stoming, president of Hein Electric Supply. “Our Projects, Operations, E-Commerce/Marketing, and Business Development teams have immediate plans in place to leverage the Laser Electric Supply name.”

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