Home Industries Restaurants Good City Brewing’s former East Side location rebranded to Wayfinder MKE

Good City Brewing’s former East Side location rebranded to Wayfinder MKE

A former Good City Brewing taproom, located at 2108 N. Farwell Ave. on Milwaukee’s East Side, has officially been rebranded into a new concept called Wayfinder MKE.

Explorium Hospitality Group acquired Good City Brewing’s four Milwaukee-area locations at the start of the year. A Wauwatosa, Deer District and Mequon taproom were all included in the deal.

The Wauwatosa site has already been rebranded into another Explorium Brewpub, while the Mequon taproom has closed. A final concept for the Deer District location is still in the works.

Owners Mike and Joan Doble previously told BizTimes Milwaukee the re-imagined East Side taproom will give guests an approachable yet elevated dining experience with small plates and shareables.

The roof will be transformed into a Hawaiian tiki bar to reflect the time the Dobles previously spent on the island paradise.

“It will be based on traveling and everything Mike and I love about finding great food around the world,” said Joan Doble via a social media announcement.

Wayfinder MKE will host a soft opening during the first week of April.

Ashley covers startups, technology and manufacturing for BizTimes. She was previously the managing editor of the News Graphic and Washington County Daily News. In past reporting roles, covering education at The Waukesha Freeman, she received several WNA awards. She is a UWM graduate. In her free time, Ashley enjoys watching independent films, tackling a new recipe in the kitchen and reading a good book.
A former Good City Brewing taproom, located at 2108 N. Farwell Ave. on Milwaukee’s East Side, has officially been rebranded into a new concept called Wayfinder MKE. Explorium Hospitality Group acquired Good City Brewing’s four Milwaukee-area locations at the start of the year. A Wauwatosa, Deer District and Mequon taproom were all included in the deal. The Wauwatosa site has already been rebranded into another Explorium Brewpub, while the Mequon taproom has closed. A final concept for the Deer District location is still in the works. Owners Mike and Joan Doble previously told BizTimes Milwaukee the re-imagined East Side taproom will give guests an approachable yet elevated dining experience with small plates and shareables. The roof will be transformed into a Hawaiian tiki bar to reflect the time the Dobles previously spent on the island paradise. “It will be based on traveling and everything Mike and I love about finding great food around the world,” said Joan Doble via a social media announcement. Wayfinder MKE will host a soft opening during the first week of April.

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