A former Good City Brewing taproom, located at 2108 N. Farwell Ave. on Milwaukee’s East Side, has officially been rebranded into a new concept called Wayfinder MKE.
Explorium Hospitality Group acquired Good City Brewing’s four Milwaukee-area locations at the start of the year. A Wauwatosa, Deer District and Mequon taproom were all included in the deal.
The Wauwatosa site has already been rebranded into another Explorium Brewpub, while the Mequon taproom has closed. A final concept for the Deer District location is still in the works.
Owners Mike and Joan Doble previously told BizTimes Milwaukee the re-imagined East Side taproom will give guests an approachable yet elevated dining experience with small plates and shareables.
The roof will be transformed into a Hawaiian tiki bar to reflect the time the Dobles previously spent on the island paradise.
“It will be based on traveling and everything Mike and I love about finding great food around the world,” said Joan Doble via a social media announcement.
Wayfinder MKE will host a soft opening during the first week of April.
